We specialize in Creative Development training, built on creativity theory and extensive experience from global blue chip company innovation processes.

We have successfully trained TV people in drama, news and entertainment, reality and factual genres, as well as training  brand and research teams in insight generation, creative problem solving and facilitation techniques.

Every Ignite training module trains a team with a live content brief. In other words none of our training works in theory - we will always use the training to develop real ideas as an output for attendees to continue to develop. This means that each training is tailored to the genre, team or brand.

Some of our training modules include:

Creative Development Process

Foundation course, including: How the brain creates the best ideas, how teams can use creative thinking together and specific tools to use for new ideas

Fresh Angles

Specialist course on how original ideas can be generated through fresh inspiration, how to create new angles to a tried and tested format, theme or news story

Creative Evolution

Specialist course on how to keep the essence of a good idea along the long road to its execution, and how to make sure ideas have enough universal truth and appeal to make them truly internationally viable.

Insight Generation

Designing, planning and facilitation a full insight generation workshop with a senior team.

Creative Facilitation

Designing, planning and facilitating a creative workshop, including how to use relevant insights and stimulus, top lateral thinking techniques and failsafe methods of facilitating groups of people

“Thank you for helping to ‘Supercharge’ a senior and insightful team of researchers as we continue to innovate GfK as one of the world’s leading research agencies. We thought you were some of the best training facilitators we’ve come across - creative, encouraging and results driven”

Elaine Moore, Director or Organisation Development, GfK NOP